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‘Location, location, location’ – a broker’s mantra when finding the perfect office space. When it comes to where, a key factor is how close your clients can be to their customers. Recent Regus research shows that 80% of companies globally find proximity to their customer base helps to drive business and improve relationships.
By diversifying your property offering into flexible space, you can meet (and exceed) your clients’ expectations. Flexible offices are making it easier than ever to access space that’s closer to their customers – whether that be in new markets across the world, in the busy centre of capital cities, or in towns across the country.
So where’s the proof that your clients’ proximity to their customers impacts their business? Here are our top three reasons:
More productive relationships
With Regus reports showing that 77% of businesses find that they understand their customers better when they’re close to them, it’s no surprise that this is a key factor in improving your clients’ business relationships – and making them more productive. For up to 50% of respondents, proximity was a key factor in improving products, while for over 66%, it was key in driving sales.
Better problem-solving
So, what’s great about these closer business relationships in real terms for your clients? Having a good rapport is excellent news when their customers are going through a bit of a rocky patch – these stronger relationships make problem-solving easier for almost 80% of businesses. In China, this figure reaches 95%. This can be make-or-break when the time comes for your clients to collaborate with their customers when pressing challenges emerge.
Increased retention rates
It’s the gift that keeps on giving: Regus surveys show that physical proximity is a catalyst for increased retention rates for a global average of 81% of companies – 86% in Australia and 90% in Japan. More specifically, our research reveals that up to four in every five companies find that being close to their customers reduces churn. Now, all business is good business, but repeat custom is the (money-saving) cherry on the cake for your clients. Studies show that closing a deal with a new customer can be five times more expensive than with an existing one. It pays to retain customers, so helping your clients to keep them close is key.
